Chapter 6 - Valuing Organizational Information

Hellow! Now we are going to chapter 6~

ORGANIZATIONAL INFORMATION

Information is everywhere in an organization

Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions.

Levels, formats, and granularities of organizational information

Transactional information verses analytical information

Timeliness is an aspect of information that depends on the situation

Real-time information – immediate, up-to-date information

Real-time system – provides real-time information in response to query requests

Characteristics of high-quality information include:

-Accuracy

-Completeness

-Consistency

-Uniqueness

-Timeliness

 COST OF POOR INFORMATION 

The four primary sources of low quality information include:

1.Online customers intentionally enter inaccurate information to protect their privacy

2.Information from different systems have different entry standards and formats

3.Call center operators enter abbreviated or erroneous information by accident or to save time

4.Third party and external information contains inconsistencies, inaccuracies, and errors

Potential business effects resulting from low quality information include:

-Inability to accurately track customers

-Difficulty identifying valuable customers

-Inability to identify selling opportunities

-Marketing to nonexistent customers

-Difficulty tracking revenue due to inaccurate invoices

-Inability to build strong customer relationship