Chapter 7 - Storing Organizational Information

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What is information?
Information is everywhere in an organization
Information is stored in databases
Database – maintains information about various types of objects (inventory), events (transactions), people (employees), and places (warehouses)
Database models include:
Hierarchical database model – information is organized into a tree-like structure (using parent/child relationships) in such a way that it cannot have too many relationships – organizational chart
Network database model – a flexible way of representing objects and their relationships
Relational database model – stores information in the form of logically related two-dimensional tables
ENTITY AND ATTRIBUTE 

Entity – a person, place, thing, transaction, or event about which information is stored
The rows in each table contain the entities

Attributes (fields, columns) – characteristics or properties of an entity class
The columns in each table contain the attributes

KEYS AND RELATIONSHIP 

Primary keys and foreign keys identify the various entity classes (tables) in the database
Primary key – a field (or group of fields) that uniquely identifies a given entity in a table
Foreign key – a primary key of one table that appears an attribute in another table and acts to provide a logical relationship among the two tables

DATABASE ADVANTAGE 
Database advantages from a business perspective include
-Increased flexibility : A well-designed database should:
              Handle changes quickly and easily
  Provide users with different views
  Have only one physical view
Physical view – deals with the physical storage of information on a storage device
 Have multiple logical views
Logical view focuses on how users logically access information 
-Increased scalability and performance : A database must scale to meet increased demand,  while maintaining acceptable performance levels
Scalability – refers to how well a system can adapt to increased demands
Performance – measures how quickly a system performs a certain process or transaction
-Reduced information redundancy : Databases reduce information redundancy
Redundancy – the duplication of information or storing the same information in multiple places
Inconsistency is one of the primary problems with redundant information
-Increased information integrity (quality) : Information integrity means measures the quality of information
Integrity constraint – rules that help ensure the quality of information
1.Relational integrity constraint - is used to ensure accuracy and consistency of data in a relational database. 
•Users cannot create an order for a nonexistent customer.
•An order cannot be shipped without an address.

2.Business-critical integrity constraint
•In database management, business-critical integrity constraints enforce a company's rules.
•For example, a company can code a constraint that prevents a checkout counter from giving a customer a discount greater than 25 percent or refuses returns of produce purchased more than 15 days ago.

-Increased information security : Information is an organizational asset and must be protected
Databases offer several security features including:
Password – provides authentication of the user
Access level – determines who has access to the different types of information
Access control – determines types of user access, such as read-only access

DATABASE MANAGEMENT SYSTEM 
Database management systems (DBMS) – A computer software through which users and application programs interact with a database


DATA DRIVEN WEBSITE 
Data-driven Web sites – an interactive Web site kept constantly updated and relevant to the needs of its customers through the use of a database. A data-driven Web site invites visitors to select and view what they are interested in by inserting a query, which the Web site then analyzes and custom builds a Web page in real-time that satisfies the query. 
The advantages : 
-Development
-Content Management
-Future Expandability
-Minimizing Human Error
-Cutting Production and Update Costs
-More Efficient
-Improved Stability



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